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Media |
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MDIA 3313 - Audio and Video Production
Sem. Hrs: 3
An intermediate course in audio and video technology and production for many distribution platforms. Audio production covers radio, audio recording, audio for video production, and web distribution. Video production covers videography, directing, and multi-camera production. Fall, Spring.
Prerequisites: MDIA 2313 .
Sem. Hrs: 3 |
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MDIA 3323 - Media Analytics and Data Visualization
Sem. Hrs: 3
Communicating complex information with visually appealing images (charts, graphs, maps, etc. ), including processing and cleaning raw data, and effectively communicating data to a multimedia audience. Fall, Spring.
Sem. Hrs: 3 |
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MDIA 3363 - Modern Media Inquiries
Sem. Hrs: 3
Study and use of research theories and tools for mass media problem solving. Emphasis will be on theoretical approaches in media and applied survey research. Fall, Spring.
Sem. Hrs: 3 |
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MDIA 3373 - Introduction to Internet Communications
Sem. Hrs: 3
Introductory course in the use of the Internet as a communication delivery system. The course addresses Internet history, its development and future applications for communicators. Fall, Spring. Basic computer competency required.
Sem. Hrs: 3 |
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MDIA 3383 - News in Social Media
Sem. Hrs: 3
Study of the social media space, emphasizing its platforms, concepts, and uses as an outlet for news. Fall, Spring.
Sem. Hrs: 3 |
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MDIA 3403 - Screenwriting for Narrative Motion Pictures
Sem. Hrs: 3
Study and application of writing and scripting techniques for narrative motion picture, including synopsis, sequence outline, treatments and screenplay. Characterization and genre conventions are also considered. Fall, Spring.
Sem. Hrs: 3 |
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MDIA 3413 - Writing for Creative Media II
Sem. Hrs: 3
Application of scriptwriting principles for creative media including corporate videos, television and film programming. Fall.
Prerequisites: MDIA 2033 .
Sem. Hrs: 3 |
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MDIA 3443 - Media Ministry
Sem. Hrs: 3
Survey of media ministry audience, campaigns and implementation of campaigns. Spring.
Sem. Hrs: 3 |
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MDIA 3503 - Film Cinematography, Lighting and Editing
Sem. Hrs: 3
Introduction to the theory and techniques of cinematography, lighting, and editing for narrative filmmaking. Fall, Spring, Summer.
Prerequisites: instructor permission.
Sem. Hrs: 3 |
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MDIA 3573 - Sports Production
Sem. Hrs: 3
Theory and practical application of sports production for radio and television. Fall, Spring.
Sem. Hrs: 3 |
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MDIA 3603 - Television Reporting
Sem. Hrs: 3
Advanced reporting techniques, story development process and tools needed to interview and write, report and edit video news stories. Stories produced will be used to enhance newscast development. Fall, Spring.
Prerequisites: C or better in MDIA 2223 and MDIA 3013 , or instructor permission.
Sem. Hrs: 3 |
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MDIA 3673 - Seminar in Digital Media and Design
Sem. Hrs: 3
A study of the development and impact of digital media. Spring.
Sem. Hrs: 3 |
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MDIA 3723 - Media Ministry Technology
Sem. Hrs: 3
Survey of the application of media technology in the ministry. Spring, Summer.
Prerequisites: MDIA 3443 .
Sem. Hrs: 3 |
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MDIA 4003 - Media Law and Ethics
Sem. Hrs: 3
Legal and ethical limitations and privileges affecting the mass media. Fall.
Sem. Hrs: 3 |
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MDIA 4013 - Photo Storytelling II
Sem. Hrs: 3
Advanced theories and skills associated with digital photojournalism when producing photo stories. May require: transportation, digital SLR camera, audio recording device, and external hard drive. Six hours of laboratory work per week. Fall.
Prerequisites: MDIA 3093 .
Sem. Hrs: 3 |
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MDIA 4023 - Public Opinion, Propaganda and the Mass Media
Sem. Hrs: 3
Survey of public opinion formation and change, with special attention to the role of the mass media in the creation and use of public opinion and propaganda. Fall.
Sem. Hrs: 3 |
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MDIA 4033 - Feature Writing and Freelancing
Sem. Hrs: 3
Methods of gathering material for feature stories through interviews, research, and observation; practice in writing the article; techniques of freelancing. Fall, Summer.
Prerequisites: MDIA 3013 .
Sem. Hrs: 3 |
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MDIA 4053 - Civic Reporting
Sem. Hrs: 3
Reporting on public affairs, emphasizing courts, local government, education, the economy, and politics using data-driven reporting and multimedia support (such as photo slideshows, information graphics, audio and video packages, data journalism, and social media posts). Spring.
Prerequisites: grade of C or better in MDIA 3013 or instructor permission.
Sem. Hrs: 3 |
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MDIA 4063 - Editing for Publications and the Web
Sem. Hrs: 3
Editing and rewriting news stories, writing headlines and cutlines, legal and ethical issues for editors, and the basic principles of news design for print and the Web. Fall.
Prerequisites: MDIA 3013 .
Dual Listed/Cross Listed: Dual listed as MDIA 5063.
Sem. Hrs: 3 |
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MDIA 4093 - Media Ministry Campaigns
Sem. Hrs: 3
Production and design of media ministry campaigns for large and small ministry organizations. Fall.
Prerequisites: MDIA 3723 .
Sem. Hrs: 3 |
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MDIA 4103 - Data Journalism
Sem. Hrs: 3
Mining, interpretation, and visualization of social problems through research, with emphasis on production of infographics. Fall.
Sem. Hrs: 3 |
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MDIA 4113 - Specialized Reporting
Sem. Hrs: 3
Reporting on specialized topics, including business, healthcare, science, medicine, agriculture, religion, and the environment. Fall.
Prerequisites: MDIA 3013 and MDIA 4053 , or instructor permission.
Sem. Hrs: 3 |
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MDIA 4123 - Media Management and Entrepreneurship
Sem. Hrs: 3
Entrepreneurial techniques and skills including business finance, client interaction, and ethics that can be applied across multiple media-based contexts and platforms. Fall, Spring, Summer.
Sem. Hrs: 3 |
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MDIA 4202 - News Practicum III
Sem. Hrs: 2
A capstone experience in news production. Students will work for DDNS to produce portfolio-worthy materials and complete final assessment for the practicum. Must be taken consecutively, not concurrently with other practicums. Fall, Spring, Summer. Restricted to Multimedia Journalism majors.
Prerequisites: MDIA 3013 , MDIA 3201 and MDIA 4063 ; or instructor permission.
Sem. Hrs: 2 |
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MDIA 4323 - Diversity and Media
Sem. Hrs: 3
Survey of the diversity of American race, gender and the mass media in the United States. Fall.
Dual Listed/Cross Listed: MDIA 5323.
Sem. Hrs: 3 |
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MDIA 4333 - Special Topics Seminar
Sem. Hrs: 3
A seminar that addresses current topics in the area of communication. Fall.
Sem. Hrs: 3 |
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MDIA 4340 - News Production and Performance Laboratory
Sem. Hrs: 0
Laboratory section for News Production and Performance. Fall, Spring.
Concurrent Enrollment: Must be taken concurrently with MDIA 4343 .
Sem. Hrs: 0 |
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MDIA 4343 - News Production and Performance
Sem. Hrs: 3
Experience in producing news programs. Students exercise judgment and make editorial decisions about news content and program continuity. Experience in verbal and nonverbal communication relative to on camera delivery. Fall, Spring.
Prerequisites: MDIA 3603 or instructor permission.
Dual Listed/Cross Listed: Dual listed as MDIA 5343.
Concurrent Enrollment: Must be taken concurrently with MDIA 4340 .
Sem. Hrs: 3 |
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MDIA 4353 - Corporate Media Production
Sem. Hrs: 3
Study of the field and function of media production for business and nonprofit organizations. The course addresses client contact, budgeting, analysis of production problems, design and writing of scripts for promotion, training and news in corporate and industrial settings. Fall, Spring.
Prerequisites: MDIA 2223 and MDIA 3223 .
Sem. Hrs: 3 |
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MDIA 4363 - Multimedia Storytelling
Sem. Hrs: 3
Introductory course in multimedia concepts, media elements, platforms, and production. Emphasis is placed on delivery of content across media platforms for diverse audiences. Fall, Spring.
Sem. Hrs: 3 |
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MDIA 4383 - Advanced Television Production
Sem. Hrs: 3
Practice in methods and procedures of producing studio and remote program content for ASU TV. This may include, athletic events, campus forums, concerts, newscasts, spelling bees, telethons, etc. Fall, Spring. May be repeated for a maximum total of six credit hours.
Prerequisites: C or better in MDIA 3313 .
Sem. Hrs: 3 |
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MDIA 4473 - Media Production Practicum
Sem. Hrs: 3
Practical experience relevant to students in Creative Media Production. Fall, Spring.
Prerequisites: instructor permission.
Sem. Hrs: 3 |
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MDIA 4483 - Broadcast Graphics
Sem. Hrs: 3
Development and production of graphics for video, television, and internet-based media. Fall.
Sem. Hrs: 3 |
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MDIA 4552 - Photojournalism Practicum and Professional Development
Sem. Hrs: 2
Individualized and supervised placement in specific professional settings. Students will work with professionals in the field under faculty supervision. Spring.
Prerequisites: MDIA 3093 .
Sem. Hrs: 2 |
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MDIA 4563 - Sports Programming
Sem. Hrs: 3
Theory and practical application of sports programming for radio and television. Spring.
Sem. Hrs: 3 |
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MDIA 4573 - Sportscasting
Sem. Hrs: 3
Theory and practical application of sportscasting for radio and television. Fall.
Sem. Hrs: 3 |
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MDIA 4603 - Internship
Sem. Hrs: 3
Supervised work in an approved communication-related setting. Fall, Spring, Summer.
Prerequisites: program director and faculty advisor permission.
Sem. Hrs: 3 |
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MDIA 4812 - Media Portfolio
Sem. Hrs: 2
Capstone portfolio of revised student work. Fall, Spring.
Prerequisites: instructor permission.
Sem. Hrs: 2 |
Mechanical Engineering |
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ME 469V - Special Problems in Mechanical Engineering
Sem. Hrs: Variable
Individually directed problems in mechanical engineering for juniors and seniors. A course outline and project summary listing the goals and expected outcomes must be approved by the student advisor and the program director. Irregular.
Prerequisites: Prerequisites are dependent on the nature of the special problem.
Sem. Hrs: Variable |
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ME 2502 - Solid Modeling for Mechanical Engineers
Sem. Hrs: 2
An introduction to solid modeling and computer aided drafting, CAD, for mechanical engineers. Three dimensional models of mechanical components are virtually constructed using appropriate software tools. Fall, Spring.
Sem. Hrs: 2 |
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ME 3513 - Mechanical Vibrations
Sem. Hrs: 3
Kinematics of harmonic and nonharmonic vibrations, systems of one and several degrees of freedom, free and forced vibrations, self excited vibrations. Spring.
Prerequisites: C or better in MATH 4403 and ENGR 3423 .
Sem. Hrs: 3 |
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ME 3523 - Introduction to Robotics Laboratory
Sem. Hrs: 3
Design and building of a robot for an engineering application based on standard sensors, controllers, motors and other components, including selection, design, and assembly of various components and programming for successful functioning of the robot. Fall.
Prerequisites: C or better in MATH 4403 and ENGR 3423 .
Sem. Hrs: 3 |
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ME 3533 - Engineering Thermodynamics II
Sem. Hrs: 3
Application of first and second law concepts to actual and ideal cycles and processes. Spring.
Prerequisites: C or better in ENGR 3443 and CHEM 1023 .
Sem. Hrs: 3 |
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ME 4503 - Fluid and Thermal Energy Systems
Sem. Hrs: 3
Analysis and design of components, systems, and processes using the fundamentals presented in Thermodynamics, Fluid Mechanics, and Heat Transfer. Fall.
Prerequisites: C or better in ME 3533 and ME 4553 .
Dual Listed/Cross Listed: ME 5503.
Sem. Hrs: 3 |
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ME 4504 - Process Monitoring and Control
Sem. Hrs: 4
Theory and application of instrumentation, measurement, and control of engineering systems. Fall.
Prerequisites: C or better in ENGR 2423 , ENGR 3443 and MATH 4403 .
Sem. Hrs: 4 |
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ME 4523 - Introduction to Finite Element Analysis
Sem. Hrs: 3
Theory and application of energy concepts and structural mechanics required for the development of finite element methods are presented. Applications to beams, trusses, torsion, etc. are presented. Spring.
Prerequisites: C or better in ENGR 2413 .
Dual Listed/Cross Listed: ME 5523.
Sem. Hrs: 3 |
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ME 4543 - Machine Design
Sem. Hrs: 3
Analysis and design of mechanical system components using theoretical and empirical concepts coupled with computational modeling and numerical analysis. Fall.
Prerequisites: C or better in ENGR 2413 .
Dual Listed/Cross Listed: ME 5543.
Sem. Hrs: 3 |
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ME 4553 - Heat Transfer
Sem. Hrs: 3
Application of theories of heat transfer by conduction, convection, and radiation to manufacturing processes and industrial applications. Spring.
Prerequisites: C or better in MATH 4403 , ENGR 2423 , ENGR 3443 , and ENGR 3473 .
Dual Listed/Cross Listed: ME 5553.
Sem. Hrs: 3 |
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ME 4563 - Introduction to Manufacturing Processes
Sem. Hrs: 3
Principles of manufacturing processes, including common material removal processes, the principles of metal casting and forming, and an introduction to polymers, composites, and nontraditional processes. Fall.
Prerequisites: C or better in ENGR 2413 .
Sem. Hrs: 3 |
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ME 4573 - Mechanical System Design
Sem. Hrs: 3
Capstone design course for mechanical systems. Teams of students will design and assemble a mechanical system which satisfies the specifications of a selected design problem. Progress reports, final reports, and an assembled final product will be required. Spring.
Prerequisites: C or better in ME 4543 .
Sem. Hrs: 3 |
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ME 4583 - Energy Conversion
Sem. Hrs: 3
Combustion analysis of hydrocarbon fuels. Transmission of energy by mechanical, electrical, and hydraulic means. Selected topics in mass transfer and fluid mechanics. Irregular.
Prerequisites: C or better in ME 3533 and ME 4553 .
Dual Listed/Cross Listed: ME 5583.
Sem. Hrs: 3 |
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ME 4593 - Design of Heating, Ventilating, and Air-Conditioning Systems
Sem. Hrs: 3
Design of HVAC systems to modify environmental conditions. Spring.
Prerequisites: C or better in ME 3533 and ME 4553 .
Dual Listed/Cross Listed: ME 5593.
Sem. Hrs: 3 |
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ME 4603 - Control Systems for Mechanical Engineering
Sem. Hrs: 3
Analytical tools and principles for control design for mechanical systems including time and frequency domain techniques, analysis of response, design parameters, types of control systems, PLCs, relationship between transfer function methods and state-space methods. Spring.
Prerequisites: “C” or better in MATH 4403 .
Sem. Hrs: 3 |
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ME 4613 - Introduction to Mechatronics
Sem. Hrs: 3
With an emphasis on modeling, the course focuses on the performance characteristics and application of microprocessors, analog and digital electronics, and modern mechatronic systems and intelligent manufacturing, particularly smart sensors, controllers, and actuators. Fall.
Prerequisites: C or better in MATH 4403 .
Corequisites: ME 4504 .
Dual Listed/Cross Listed: ME 5613.
Sem. Hrs: 3 |
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MSE 4561 - Manufacturing Processes Laboratory
Sem. Hrs: 1
Basic manufacturing processes such as machining, welding, and joining. Irregular.
Prerequisites/Corequisites: ME 4563 .
Sem. Hrs: 1 |
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MSE 4573 - Advanced Manufacturing
Sem. Hrs: 3
Advanced manufacturing techniques such as additive manufacturing, automated composite deposition, laser machining/welding, robotics and IoT integration. Irregular.
Prerequisites: C or better in ME 4563 .
Sem. Hrs: 3 |
Mechanical Systems Engineering |
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MSE 3413 - Materials Properties
Sem. Hrs: 3
The basic principles behind processing and manufacturing of materials are reviewed. These principles are utilized in a systematic manner for the manufacturing of mechanical components. Irregular.
Prerequisites: C or better in CHEM 1013 and C or better in ENGR 2403 or PHYS 2034 .
Sem. Hrs: 3 |
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MSE 3423 - Applied Mechanics of Materials
Sem. Hrs: 3
The application and utilization in design of stress and deformation of members in tension, compression, torsion, and bending are reviewed. Allowable stress, combination loading, stress and strain transformation, and beam deflection techniques are utilized to solve engineering problems. Irregular.
Prerequisites: C or better in ENGR 2413 .
Sem. Hrs: 3 |
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MSE 4423 - Experimental Stress Analysis.
Sem. Hrs: 3
Theory and basic applications of photo-elastic, electric strain gage and accelerometer methods for the experimental solution of 2D and 3D structural problems considering static and dynamic loads. Irregular.
Prerequisites: C or better in MSE 3423 .
Sem. Hrs: 3 |
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MSE 4443 - Metallic Materials
Sem. Hrs: 3
Physical and chemical properties, phase diagrams, imperfections and heat treatment for steels and steel alloys. Constitution, microstructure and dedicated mechanical properties for metals. Irregular.
Prerequisites: C or better in MSE 3413 .
Sem. Hrs: 3 |
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MSE 4453 - Tooling and Fixture Design
Sem. Hrs: 3
Fundamentals of jigs and fixtures including methods and manufacturing process. The work-holding concepts and principles. Types of locators and pins and basic application of machine tool fixtures. Irregular.
Prerequisites: C or better in ENGR 2413 and ME 2502 .
Sem. Hrs: 3 |
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MSE 4473 - Compressible Fluid Mechanics
Sem. Hrs: 3
Basics of compressible fluid dynamics, including governing equations, thermodynamic context and characteristic parameters. Basic applications of compressible flows to the analysis of nozzles and compressible turbomachinery. Introduction to Turbulent flows. Irregular.
Prerequisites: C or better in ENGR 3473 .
Sem. Hrs: 3 |
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MSE 4502 - Advanced Solid Modeling
Sem. Hrs: 2
Advanced computer modeling using CAD software. Topics covered include but are not limited to: advanced parametric modeling, surface modeling, sheet metal and injection mold design. Irregular.
Prerequisites: C or better in ME 2502 .
Sem. Hrs: 2 |
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MSE 4521 - Finite Element Analysis Laboratory
Sem. Hrs: 1
The solution of practical engineering applications, using modern FEA software. Detailed explanation of preprocess, process and postprocess of FEA models. Adequate interpretation of FEA results. Simulations of: linear elasticity, modal analysis, transient dynamic analysis, non-linear analysis and explicit dynamics. Irregular.
Prerequisites: C or better in ENGR 2413 .
Prerequisites/Corequisites: ME 4523 .
Sem. Hrs: 1 |
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MSE 4531 - Computational Fluid Mechanics Laboratory
Sem. Hrs: 1
The solution of practical engineering applications, using modern CFD software. Detailed explanation of preprocess, process and postprocess of CFD models. Adequate interpretation of CFD results. Simulations of: flat plate boundary layer, flow past a cylinder / airfoil, Taylor-Couette flow. Irregular.
Prerequisites: C or better in ENGR 3473 .
Prerequisites/Corequisites: MSE 4533 .
Sem. Hrs: 1 |
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MSE 4533 - Computational Fluid Mechanics
Sem. Hrs: 3
Formulation and application of finite difference methods for solving fluid flow problems. Classification of partial differential equations and formulation of well-posed problems. Discrete approximation of partial differential equations: stability, consistency, and convergence. Finite-volume formulations. Application of methods to flow problems. Irregular.
Prerequisites: C or better in ENGR 3473 .
Sem. Hrs: 3 |
Management |
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MGMT 419V - Management Internship
Sem. Hrs: Variable
Practical management experiences in a variety of settings. Senior students will be assigned to work with a regional firm and supervised by an experienced professional to gain real world training. Fall, Spring, Summer. May be repeated for credit.
Prerequisites: MGMT 3123 or MGMT 3153 and instructor permission.
Sem. Hrs: Variable |
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MGMT 429V - Special Problems in Management
Sem. Hrs: Variable
Individual problems in management arranged in consultation with the instructor. Fall, Spring, Summer. Must be approved by department chair.
Sem. Hrs: Variable |
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MGMT 2003 - Entrepreneurial Discovery And Innovation
Sem. Hrs: 3
Introduction to concepts and practices related to the discovery and creation of entrepreneurial activities by individuals and organizations. Fall.
Sem. Hrs: 3 |
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MGMT 3123 - Principles of Management
Sem. Hrs: 3
Overview of foundational management principles, including internal and external assessment and planning, organization structure and design, leadership and motivation, and decision and control processes. Fall, Spring, Irregular.
Sem. Hrs: 3 |
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MGMT 3143 - Human Resource Management
Sem. Hrs: 3
Functions and problems involved in personnel management with emphasis placed upon recruitment, selection, management development, utilization of and accommodation to human resources by organizations. Fall, Spring, Irregular.
Prerequisites: MGMT 3153 .
Sem. Hrs: 3 |
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MGMT 3153 - Organizational Behavior
Sem. Hrs: 3
An interdisciplinary analysis of the relationships of individuals and groups within the context of the organization, blending concepts drawn from psychology, sociology, philosophy, and communication theory with basic managerial concepts. Fall, Spring, Summer.
Sem. Hrs: 3 |
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MGMT 3163 - Labor Relations and Negotiations
Sem. Hrs: 3
Labor management relations in both the public and private sectors, with emphasis on the process of managing within a union environment that involves contract negotiation, mediation, and arbitration. Fall.
Prerequisites: MGMT 3143 .
Sem. Hrs: 3 |
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MGMT 3173 - Contemporary Issues in Human Resources
Sem. Hrs: 3
Study of selected topics in human resource management with special emphasis on issues of current importance in the field. Topic areas such as employment selection, development, negotiation, and diversity will be covered. Fall.
Prerequisites: MGMT 3143 .
Sem. Hrs: 3 |
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MGMT 3183 - Entrepreneurship
Sem. Hrs: 3
Explores the nature of entrepreneurial activity, the basics of business plan development, new venture creation, and small business strategic planning. Spring.
Sem. Hrs: 3 |
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MGMT 3193 - Social Impact Management
Sem. Hrs: 3
Examines the interdependence of business and society. Students will develop skills to manage social impacts and divergent stakeholder perspectives. Spring.
Prerequisites: MGMT 3123 or MGMT 3153 .
Sem. Hrs: 3 |
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MGMT 3613 - Leadership
Sem. Hrs: 3
Leadership processes and application at the organization, group, and individual levels. Emphasis on team activities. Fall, Summer.
Prerequisites: MGMT 3123 or MGMT 3153 .
Sem. Hrs: 3 |
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MGMT 4123 - International Management
Sem. Hrs: 3
Systematic review of international environment forces and their influence on all management areas of the international firms, organizational structures, human resources, logistics, laws, and policy. Summer.
Prerequisites: MGMT 3153 or MGMT 3123 .
Sem. Hrs: 3 |
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MGMT 4143 - Organizational Change and Development
Sem. Hrs: 3
Application of planned organizational change and development with an emphasis on how change occurs in dynamic organizational cultures in contemporary business organizations. Fall.
Prerequisites: MGMT 3153 .
Sem. Hrs: 3 |
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MGMT 4163 - Small Business Management
Sem. Hrs: 3
The application of management, marketing, and finance to small business. The course addresses practical aspects of planning and organization, marketing, human resources, and financial control. Fall.
Prerequisites: MKTG 3013 , ACCT 2133 , and MGMT 3123 , or instructor permission.
Sem. Hrs: 3 |
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MGMT 4173 - Compensation and Benefits
Sem. Hrs: 3
Design and administration of compensation systems. Deals with determinants of general pay level, job evaluation, wage and salary survey, fringe benefit plans and the impact of current government regulations on pay structures. Spring, Irregular.
Prerequisites: MGMT 3143 .
Sem. Hrs: 3 |
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MGMT 4183 - Family Business Management
Sem. Hrs: 3
Explores the challenges faced by family members directly involved in a family business. Topics discussed include business culture, entrepreneurial influences, family and non-family conflict, and needed survival skills for sons or daughters. Summer.
Prerequisites: MGMT 3123 or MGMT 3153 and instructor permission.
Sem. Hrs: 3 |
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MGMT 4393 - Management of Service Operations
Sem. Hrs: 3
Examines issues essential to the success of a service oriented operation. Topics include, classification of services, service design and process selection, service, delivery system, capacity analysis, location, layout, automation, quality control, and scheduling. Heavy emphasis placed on case studies and analysis of real world scenarios. Irregular.
Sem. Hrs: 3 |
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MGMT 4813 - Strategic Management
Sem. Hrs: 3
Designed to give students the opportunity to study administrative processes under conditions of uncertainty including an integrating analysis applied to all fields of business. Special emphasis is given to policy determination at the overall management level. Fall, Spring, Summer.
Prerequisites: ECON 2113 , ECON 2323 , Senior standing, last semester, and completion of all other College of Business core requirements.
Sem. Hrs: 3 |
Marketing |
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MKTG 419V - Special Problems in Marketing
Sem. Hrs: Variable
Individual problems in marketing arranged in consultation with the instructor. Fall, Spring, Summer. Special course fees may apply. Must be approved by the department chair.
Sem. Hrs: Variable |
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MKTG 426V - Sales Internship
Sem. Hrs: Variable
Internship credit for students with a declared major in Marketing- Sales. Fall, Spring, Summer. May be repeated for credit.
Prerequisites: nine upper-level hours in the marketing-sales major, junior standing, and instructor permission.
Sem. Hrs: Variable |
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MKTG 428V - Marketing Internship
Sem. Hrs: Variable
Practical marketing experience a variety of settings. Students will be assigned to work with regional firms and supervised by an experienced professional to gain real world training. May be repeated for credit. Special course fees may apply.
Prerequisites: MKTG 3013 and instructor permission.
Sem. Hrs: Variable |
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MKTG 431V - Health Care Marketing
Sem. Hrs: Variable
The course explores a variety of environmental factors which affect the delivery of health services at all levels and discusses marketing approaches and techniques to best meet the needs of the community served. Irregular. Special course fees may apply.
Prerequisites: MKTG 3013 .
Sem. Hrs: Variable |
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MKTG 1013 - Introduction to Business
Sem. Hrs: 3
Basic concepts and major functions of business, and information to help students become better consumers. Recommended for non-business majors and College of Business freshmen or sophomores. Fall, Spring, Irregular. Special course fees may apply.
Sem. Hrs: 3 |
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MKTG 3013 - Marketing
Sem. Hrs: 3
Business activities performed which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish company objectives. Fall, Spring, Summer. Special course fees may apply.
Sem. Hrs: 3 |
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MKTG 3023 - Business Research Tools
Sem. Hrs: 3
Statistical analysis and critical thinking to improve business strategies and decisions. Fall, Spring. Special course fees may apply.
Prerequisites: ECON 2113 or STAT 3233 and BCOM 2563 .
Sem. Hrs: 3 |
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MKTG 3033 - Strategic Marketing Communications
Sem. Hrs: 3
The study of how marketing communication, including digital media and advertising, works to build a firm’s strategic advantage. Fall, Spring, Summer. Special course fees may apply.
Prerequisites: MKTG 3013 .
Sem. Hrs: 3 |
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MKTG 3043 - Retailing
Sem. Hrs: 3
Evaluation of the many elements in the dynamic retail field and a discussion of the responses of retailing institutions, including management policies and operating methods. Irregular. Special course fees may apply.
Prerequisites: MKTG 3013 .
Sem. Hrs: 3 |
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MKTG 3093 - Professional Selling
Sem. Hrs: 3
Introduction to the personal selling process, the functions of sales management, and current issues, legal and ethical issues, and the impact of technology as the topics relate to selling, the sales force, and sales management. Fall, Spring. Special course fees may apply.
Prerequisites: MKTG 3013 .
Sem. Hrs: 3 |
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MKTG 3173 - Category Management
Sem. Hrs: 3
Category management concepts of the business retail model including identifying target consumers and markets, developing and implementing merchandising plans, interacting with the supply chain, and evaluating financial implications of decisions made at the corporate, distribution and store level. Fall.
Sem. Hrs: 3 |
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MKTG 3193 - Sales Planning and Management
Sem. Hrs: 3
A study of methods and procedures involved in planning, managing and executing sales goals and understanding the procedures involved in selection, training, organization, compensation, supervision, and evaluation of the sales force using case and experiential learning methods. Spring, Summer.
Prerequisites: MKTG 3093 .
Sem. Hrs: 3 |
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MKTG 4023 - Services Marketing
Sem. Hrs: 3
Application of marketing to service industries, with emphasis on the unique nature of services marketing when developing marketing strategies. Special course fees may apply.
Prerequisites: Prerequisite MKTG 3013 .
Sem. Hrs: 3 |
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MKTG 4043 - Consumer Behavior
Sem. Hrs: 3
Evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer motivation. Fall, Spring, Irregular. Special course fees may apply.
Prerequisites: MKTG 3013 .
Sem. Hrs: 3 |
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MKTG 4073 - Social Media Marketing
Sem. Hrs: 3
Examination and application of concepts of brand relationships using social media including consumer-to-consumer-to-brand communication. Current social media tools will be used in experiential learning designed to execute strategic marketing plans for business, government, and nonprofit entities. Spring.
Prerequisites: MKTG 3013 .
Sem. Hrs: 3 |
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MKTG 4083 - Marketing Research
Sem. Hrs: 3
Overview of the research methods and procedures used in marketing to solve business problems. Topics include research design, sampling, data analysis using statistical software and disseminating research results. Fall, Spring. Special course fees may apply.
Prerequisites: MKTG 3013 , MKTG 3023 , and Senior standing.
Sem. Hrs: 3 |
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