May 04, 2024

2022-2023 Undergraduate Bulletin

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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

Public Relations and Advertising, Certificate

The Program will prepare students for careers in the public relations and advertising industries.

Required Courses:

STCM 2143 - Strategic Writing I Sem. Hrs: 3
STCM 3003 - Principles of Public Relations Sem. Hrs: 3
OR
STCM 3023 - Principles of Advertising Sem. Hrs: 3
OR
STCM 3043 - Principles of Strategic Communication Sem. Hrs: 3
STCM 3333 - Advertising Strategy and Sales Sem. Hrs: 3

Select two of the following:

STCM 3013 - Public Relations Tools and Techniques Sem. Hrs: 3
STCM 3033 - Advertising Elements and Execution Sem. Hrs: 3
STCM 4113 - Integrated Marketing Communications Sem. Hrs: 3
STCM 4603 - Crisis Communication Sem. Hrs: 3
STCM 4633 - Trending Topics Sem. Hrs: 3

Total Required Hours: 15