Dec 21, 2024

2022-2023 Undergraduate Bulletin

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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing, BS

A complete 8-semester degree plan is available at https://www.astate.edu/info/academics/degrees/

University Requirements:

See University General Requirements for Baccalaureate degrees (For Neil Griffin College of Business requirements, see here )

First Year Making Connections Course:

BUSN 1003 - First Year Experience Business Sem. Hrs: 3

General Education Requirements:

See General Education Curriculum for Baccalaureate Degrees Sem. Hrs: 35

Students with this major must take the following:

ECON 2313 - Principles of Macroeconomics Sem. Hrs: 3
ECON 2323 - Principles of Microeconomics Sem. Hrs: 3
COMS 1203 - Oral Communication Sem. Hrs: 3 (Required Departmental Gen. Ed. Option)

A “C” or better in

MATH 2143 - Business Calculus Sem. Hrs: 3
OR
MATH 2194 - Survey of Calculus Sem. Hrs: 4
OR
MATH 2204 - Calculus I Sem. Hrs: 4

Neil Griffin College of Business Core Courses:

(See Business Core )

Major Requirements:

MKTG 3033 - Strategic Marketing Communications Sem. Hrs: 3
MKTG 4043 - Consumer Behavior Sem. Hrs: 3
MKTG 4083 - Marketing Research Sem. Hrs: 3
MKTG 4223 - Marketing Management Sem. Hrs: 3

Sub-total: 12

Additional Requirements:

MKTG 3023 - Business Research Tools Sem. Hrs: 3
Select two additional upper level Marketing Electives Sem. Hrs: 6

Select three of the following:

MKTG 3093 - Professional Selling Sem. Hrs: 3
MKTG 4023 - Services Marketing Sem. Hrs: 3
MKTG 4113 - International Marketing Sem. Hrs: 3
MKTG 4213 - Marketing Analytics Sem. Hrs: 3
MKTG 428V - Marketing Internship Sem. Hrs: Variable

Sub-total: 18

Electives:

Electives Sem. Hrs: 13

Total Required Hours: 120