Apr 28, 2024  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

STCM 3333 - Advertising Strategy and Sales

Sem. Hrs: 3

Study of the structure of the advertising industry, with emphasis on strategic legacy, digital, and social media selection and planning, as well as the basic methods of advertising sales. Spring, Summer.