Apr 28, 2024  
2022-2023 Undergraduate Bulletin 
    
Catalog Navigation
  Catalog Home
  Introductions
  Accreditations and Institutional Memberships
  Academic Calendar
  Organization of the University
  Officers of the University, 2022-2023
  The University
  Admission
  Fees and Expenses
  Academic Regulations
  Academic Program Information
  Services for Students
  Programs by Department
  Programs A-Z
  The Honors College
  English Learning Academy
  Dean B. Ellis Library
  Course Descriptions
  The Faculty, 2022-2023
  Emeriti, 2022-2023
  Administrative Support Staff, 2022-2023
HELP
2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

STCM 3133 - Interactive Advertising

Sem. Hrs: 3

Online interactive advertising, including integration social media into the marketing communications plan, use of online display ads, and development of an effective search engine strategy. Fall.