May 04, 2024  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

MKTG 4143 - Advanced Category Management

Sem. Hrs: 3

Students apply the skills and knowledge acquired in Category Management to learn advanced category management processes, use the information systems and data resources available and develop sales presentations that ef­fectively communicate solutions for businesses in different industries. Spring.

Prerequisites: MKTG 3173 .