Dec 26, 2024  
2021-2022 Graduate Bulletin 
    
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2021-2022 Graduate Bulletin [ARCHIVED CATALOG]

MKTG 6223 - Strategic Marketing

Sem. Hrs: 3

Examines the concepts and processes for gaining competitive advantage in the marketplace. Students will investigate and develop strategies relat­ing to the escalating importance of providing customer satisfaction, responses to diversity in the marketplace, development of new products, and recognition of the challenges from global compe­tition.