Oct 06, 2024  
2021-2022 Graduate Bulletin 
    
Catalog Navigation
  Catalog Home
  Introductions
  Accreditation of Programs
  Institutional Memberships
  Academic Calendar 2021-2022
  Organization of the University
  Officers of the University 2021-2022
  The University
  Admission
  Fees and Expenses
  Academic Regulations
  Graduate Degree Policies
  Programs by College
  Programs A-Z
  Course Descriptions
  The Graduate Faculty
  Administrative Support Staff, 2021-2022
  English Learning Academy
HELP
2021-2022 Graduate Bulletin [ARCHIVED CATALOG]

HCA 6243 - Service Marketing Strategy Development

Sem. Hrs: 3

Approaches for establishing distinc­tive marketing strategies in for-profit/not-for-profit firms relative to service demanded by customers are developed. Included will be analysis of various service providers competing successfully for customers in the global market.