Nov 21, 2024  
2021-2022 Graduate Bulletin 
    
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2021-2022 Graduate Bulletin [ARCHIVED CATALOG]

HCA 6243 - Service Marketing Strategy Development

Sem. Hrs: 3

Approaches for establishing distinc­tive marketing strategies in for-profit/not-for-profit firms relative to service demanded by customers are developed. Included will be analysis of various service providers competing successfully for customers in the global market.