Dec 14, 2025  
2021-2022 Graduate Bulletin 
    
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2021-2022 Graduate Bulletin [ARCHIVED CATALOG]

ESPE 6123 - Sport Marketing

Sem. Hrs: 3

Provides students with advanced knowledge, skills and un­derstanding necessary to propose, develop and conduct strategic marketing plans for sport orga­nizations. Also covers essential elements of sport promotions and sport consumer behavior within professional and amateur sports.