Dec 14, 2025  
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2021-2022 Graduate Bulletin [ARCHIVED CATALOG]

STCM 6253 - Audience Market Analysis

Sem. Hrs: 3

Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market insights.