Dec 14, 2025  
2021-2022 Graduate Bulletin 
    
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2021-2022 Graduate Bulletin [ARCHIVED CATALOG]

STCM 5113 - Integrated Marketing Communication

Sem. Hrs: 3

Focuses on the strategic integration of various channels and methods of communication for the purpose of delivering key messages to diverse target audiences in order to elicit responses, create a dialogue and engender relationship-building.