Jun 02, 2024  
2023-2024 Undergraduate Bulletin 
    
2023-2024 Undergraduate Bulletin

Department of Management, Marketing and Supply Chain


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The Department of Management, Marketing and Supply Chain offers a curriculum designed to provide professional training as well as to develop the competence of students seeking careers within business enterprises. Business executives have taken on increasing responsibilities during recent years due to a growing realization that the employees of their firms and the markets they serve have become more complex and demanding. The seven majors within the department offer positive programs of learning designed to contribute to the students’ advancement in the business world.

Management Program:

Management is getting work done through other people. Managers perform a wide range of workplace activities, from establishing organization goals and ensuring progress towards those goals to organizing when and how activities and resources should be grouped together. Managers are asked to solve challenging workplace problems, often with limited human and financial resources. The Management major prepares students to design rewards for improved performance, set goals that motivate workers, and build an environment to create and sustain a competitive advantage. Elective concentration may be chosen in Human Resource Management, or Hospitality Management. A Certificate in Entrepreneurship is available for students in any major program as well as non-degree seeking students.

Marketing Program:

The fundamental purpose of marketing is to create value for your customers. This purpose is fulfilled by both organizations and individuals in both profit and not for profit settings. Fulfilling this purpose requires the creation, communication and delivery of a product, service or idea so that exchange can take place. The major in marketing prepares students to plan and implement successful marketing strategies across a variety of industries. Elective concentration may be chosen in Sales Leadership. A Certificate in Marketing Analytics or Sales Leadership is available for students in any major program as well as non-degree seeking students.

Hospitality and Event Tourism Management Program:

Education in hospitality and event tourism offers exciting career paths in every corner of the world.  This program enhances students’ options and is life-enriching through experiential learning and cultivated professional networks.  Career-ready graduates are empowered with knowledge, skills, and values to develop as competitive leaders able to join one of the fastest-growing areas of employment in the world with increasing needs for skilled staff.  With opportunities to travel, one can work anywhere in the world.  One can choose to work in hotels, events, attractions, food and beverage, or any other sector employment opportunities are abundant with skills that are transferable.  With a solid business core and with a focus on service leadership, HETM embraces a diverse subject matter making it more interesting to study that will broaden one’s knowledge and foster new skills development.

Supply Chain Management Program:

Global supply chain management encompasses the planning and management of all activities involved in the flows of products, services, finances, and information from a source to a customer and integrates supply and demand across all types of organizations on an international scale.  The major in Global Supply Chain Management provides education and training for those interested in planning and implementing successful supply chain strategies both domestically and internationally. Students who graduate from this program will find multiple rewarding career opportunities open to them in the areas of logistics, e-commerce, purchasing, manufacturing, and international business. This 120-hour GSCM degree allows students to learn to conduct planning, forecasting, purchasing, production, transportation, storage, distribution, and keeping track of products as they flow toward consumers. Benefits of entering into the workforce with this degree include the industry’s high demand for workers, high-paying jobs, and the flexibility to work in the field of purchasing, warehousing, distribution, or transportation.

International Business Program:

The major in International Business prepares students to develop global and sustainable managerial careers. An interdisciplinary approach emphasizes the skills and tools to understand the trends and challenges companies face in a constantly competitive environment.

Effective global managers must be capable of leading global organizations, applying business knowledge in different environments, and working with individuals from diverse cultures. The degree helps students develop a global mindset for success. The major follows a program of studies where students are immersed in learning a second language, taking a sequence of functional courses, and choosing to work as an intern or study abroad. Armed with a strong business background, the student becomes a valuable participant in global business ventures.

The starting career opportunities: international trader, supply chain advisor, marketing analyst, e-commerce developer, social media influencer, activist, nonprofit manager, foreign exchange banker, economist, cultural advisor, or government officer. 

Programs

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