Dec 05, 2025  
2023-2024 Undergraduate Bulletin 
    
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2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

STCM 4213 - Social Media in Strategic Communications

Sem. Hrs: 3

This course examines concepts and applications of social media within mass communications, news, advertising, and public relations industries. We will explore and apply social media tools, integrating them into an orga­nization’s overall communication strategy. Spring.