Jun 17, 2025  
2023-2024 Undergraduate Bulletin 
    
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2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

MKTG 4023 - Services Marketing

Sem. Hrs: 3

Application of marketing to service industries, with emphasis on the unique nature of services marketing when developing marketing strategies. Special course fees may apply.

Prerequisites: Prerequisite MKTG 3013 .