Mar 20, 2026  
2023-2024 Graduate Bulletin 
    
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2023-2024 Graduate Bulletin [ARCHIVED CATALOG]

MKTG 6243 - Services Marketing Strategy

Sem. Hrs: 3

Approaches for establishing distinctive market­ing strategies in for-profit/not-for-profit firms relative to service demanded by customers are devel­oped. Included will be analysis of various service providers competing successfully for customers in the global market.