Dec 11, 2024  
2022-2023 Graduate Bulletin 
    
2022-2023 Graduate Bulletin [ARCHIVED CATALOG]

Business Administration, Concentration in Marketing, MBA


Return to {$returnto_text} Return to: Programs A-Z

The Master of Business Administration (MBA) program in the Neil Griffin College of Business is a professional degree program designed to prepare students of various educational and professional backgrounds for management positions in all types of organizations. Courses in the program stress the development of the competencies required to effectively lead global organizations  which face complex and dynamic operating and social environments. MBA classes are offered in both a traditional face-to-face and wholly online environment.  
 
The required core courses of the MBA program provide thorough coverage of the functional areas of business. In addition, students have the flexibility to tailor their MBA program of study to their particular interests or needs by choosing a concentration in various specialty areas, as described below.

Concentration in Marketing

Complements the MBA core with an in-depth application of marketing theory to the dynamic marketing environment faced by firms. Students must complete the 24 hours of the MBA core (this includes one graduate level marketing course) and 9 additional hours of graduate level marketing coursework.  

Unconditional Admission

An applicant for the MBA degree program will receive unconditional admission by meeting the following criteria: 

  1. Submitted a completed application for admission and a nonrefundable application fee  at least 30 days in advance of registration. 
  2. Submitted official transcripts from each previously attended college or university. Official transcripts must be submitted directly from the registrar of other institutions. 
  3. Earned a baccalaureate degree from an accredited institution or its equivalent with a minimum cumulative undergraduate grade point average of 2.75 on a 4.00 scale; OR a 3.00 GPA on the last 60 hours of coursework (undergraduate, graduate, or combination thereof). 
  4. Earned a graduate or post-baccalaureate professional degree from a regionally-accredited (U.S.) institution.

Conditional Admission

Applicants that do not meet the cumulative or last 60 hours GPA criterion  may receive conditional admission. Consideration for conditional admission is given to applicants that: 

  1. Earned a minimum cumulative undergraduate grade point average of 2.50 on a 4.00 scale; OR a 2.75 GPA on the last 60 hours of coursework (undergraduate, graduate, or combination thereof); OR submitted a statement of purpose that will be evaluated by the director of graduate programs and the graduate programs admissions committee. 

The following course restrictions will pertain to conditionally admitted applicants:

  • Conditionally admitted students in the traditional face-to-face MBA program can take no more than 6 graduate credit hours during a traditional length semester.
  • Conditionally admitted students in the online MBA program can take no more than 3 graduate credit hours during each seven-week term.
  • Conditionally admitted students will be moved to unconditional admission status upon completion of 6 hours with a grade of “B” or better in each course. While conditionally admitted, a grade of “C” or lower in any graduate-level course will result in suspension from the graduate program.

University Requirements:


See Graduate Degree Policies  for additional information

Neil Griffin College of Business MBA Core Courses:


(See Neil Griffin College of Business MBA Core Courses  section)

Total Required Hours: 33


Return to {$returnto_text} Return to: Programs A-Z