May 05, 2024  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

MKTG 4043 - Consumer Behavior

Sem. Hrs: 3

Evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various pro­cesses and facets of consumer motivation. Fall, Spring, Irregular. Special course fees may apply.

Prerequisites: MKTG 3013 .