May 05, 2024  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

MKTG 4023 - Services Marketing

Sem. Hrs: 3

Application of marketing to service industries, with emphasis on the unique nature of services marketing when developing marketing strategies. Special course fees may apply.

Prerequisites: Prerequisite MKTG 3013 .