May 05, 2024  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

MKTG 3033 - Strategic Marketing Communications

Sem. Hrs: 3

The study of how marketing communica­tion, including digital media and advertising, works to build a firm’s strategic advantage. Fall, Spring, Summer. Special course fees may apply.

Prerequisites: MKTG 3013 .