Dec 08, 2025  
2025-2026 Undergraduate Bulletin 
    
Catalog Navigation
  Catalog Home
  Introductions
  Accreditations and Institutional Memberships
  Academic Calendar
  The University
  Admission
  Fees and Expenses
  Academic Regulations
  Academic Program Information
  Services for Students
  General Education Curriculum
  Programs by Department
  Programs A-Z
  The Honors College
  English Learning Academy
  Dean B. Ellis Library
  Course Descriptions
HELP
2025-2026 Undergraduate Bulletin

STCM 4213 - Social Media in Strategic Communications

Sem. Hrs: 3

This course examines concepts and applications of social media within mass communications, news, advertising, and public relations industries. We will explore and apply social media tools, integrating them into an orga­nization’s overall communication strategy. Spring.