Nov 04, 2026  
2025-2026 Undergraduate Bulletin 
    
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2025-2026 Undergraduate Bulletin [ARCHIVED CATALOG]

MKTG 4023 - Services Marketing

Sem. Hrs: 3

Application of marketing to service industries, with emphasis on the unique nature of services marketing when developing marketing strategies. Fall. Special course fees may apply.

Prerequisites: MKTG 3013 .